A new campaign that highlights a different way of understanding healthcare

Assistència Sanitària presented its new advertising campaign in September, a proposal that focuses on the core essence of the organization and its unique approach to understanding health. Under the concept “Assistència Sanitària, the doctors', and yours”, the campaign promotes its cooperative model of doctors and users, non-profit, and the long-lasting relationship built between them throughout life.

The main piece of the campaign is a commercial that follows the same person through different moments of their life journey, from birth to old age, with a common element: contact with the healthcare professionals who support them in caring for their health. Through this story, the creative narrative shows that the relationship with medicine is part of people's lives and that, for the organization, this relationship goes beyond providing a service. The model is based on a community where doctors and users share a healthcare project and embrace the same way of understanding health.

A model based on cooperation

The new campaign thus recovers one of Assistència Sanitària's main key differentiators compared to the traditional insurance model. The organization was created on the initiative of doctors and has maintained a cooperative, non-profit model throughout its history, aimed at guaranteeing high-quality healthcare. You can learn more details about this approach in the high-quality healthcare section.

This operational approach places the relationship between professionals and users at the heart of the project, allowing health coverage to be understood from a perspective that goes far beyond buying an insurance policy. The campaign brings this idea to the entire life journey, showing how healthcare needs evolve over the years while maintaining a constant bond with healthcare professionals. For more information, you can check the details of the new Assistència Sanitària campaign.