The cooperative movement at the service of social medicine
The insurer presented in February its new communication campaign with an approach that surprises for its originality and moves away from the usual formulas of the sector. Faced with promotions centered on discounts or the enumeration of coverage, the organization puts the focus on its values and its uniqueness as a model born from healthcare cooperativism and formed by doctors.
The initiative underlines the differential features that define Assistència Sanitària since its origin: an entity created, managed and oriented by healthcare professionals, with unwavering principles of service to the patient and a vision that prioritizes healthcare quality and professional criteria over strictly economic objectives.
Beyond conventional channels, the campaign is also supported by various articles published in reference headers of the Catalan territory, where the axes around which Assistència Sanitària revolves are developed in greater depth. The goal is to transmit, with rigor and breadth, the essence of a unique reality in the healthcare field: an organization that places doctors at the center and understands medicine as commitment, proximity and shared responsibility.
The entity strengthens its service catalog with the launch of two modalities that prioritize the financial stability of self-employed workers and the freedom to choose specialists globally.
The Council of Medical Colleges' survey on private medicine professionals ranks Assistència Sanitària as the top-rated entity for the tenth consecutive year. The results reveal a sector satisfied with the autonomy offered by private medicine, yet critical of compensation levels and relationships with other insurers.