Assistència Sanitària launches a new campaign with “the stamp of those who know best”

The recent communication campaign by Assistència Sanitària once again emphasizes what sets it apart. True to its history, the organization moves away from conventional commercial messages in the insurance sector, choosing instead a proposal based on values, identity, and professional credibility.

Commitment to medical criteria and precision

The artwork features five FC Barcelona players –Fermín, Lewandowski, Lamine, Pedri, and Eric Garcia– in the foreground against a background that recreates a football match tactic. This visual metaphor connects with the idea of knowledge, criteria, and precision, concepts aligned with medical practice and the organization's approach.

The central message, "Number 1 for those who know," reinforces one of the insurer's key attributes: being the highest-rated entity by doctors themselves in medical collective surveys. This reality not only endorses the quality of service but also proves the solidity of a singular healthcare model.

A cooperative and trusted healthcare model

Far from focusing on offers or coverage, the campaign vindicates the essence of the institution as an organization created, directed, managed, and recommended by doctors. This project stems from healthcare cooperativism and places professional criteria and quality of care at the center of all decisions.

In addition to conventional channels and outdoor advertising, the campaign will be visible in digital media and social networks. The goal is to reaffirm the entity's commitment to a way of understanding health based on trust, rigor, and shared responsibility, consolidating itself as a reference for those who, precisely, know best.