Diversification strategy and sustainability
ASISA's president, Dr. Francisco Ivorra, explains that “this decision to expand our activity into home insurance is part of our plans to diversify our business with the aim of comprehensively caring for our policyholders and safeguarding their well-being in all areas of their lives. Operating in new branches also allows us to reach new customer segments and strengthen our profitability, an essential element to continue maintaining our cooperative model based on reinvestment.”
Innovation and health care at home
The insurer plans to launch a comprehensive, innovative home insurance with simple procedures to significantly improve the user experience. Likewise, in perfect alignment with the company's personal insurance lines, ASISA Hogar will firmly commit to developing services and specific coverage for health care and people's well-being within their homes.
Consolidation of the multi-line model
With this new addition, the entity consolidates its portfolio of solutions, which already offers health insurance and dental, life, accident, death, travel assistance, and pet insurance, alongside sports policies.