The cooperative movement at the service of social medicine
Club Joventut Badalona and ASISA have reached an agreement by which the insurance company becomes the main sponsor of the club for the remainder of the season and the following two, until June 30, 2028.
As the core part of this agreement, the first team will feature the brand on their official jersey, and the men's first team will be officially renamed ASISA Joventut in all official competitions, institutional communications, and corporate branding within the Palau Olímpic.
The official presentation took place just before the start of the Liga Endesa match against Valencia Basket, where, under the slogan “95 years and we are still called Joventut”, the logo was unveiled and the new branded jersey was publicly presented. Club president Juanan Morales and Dr. Antonia Solvas, secretary of the Governing Board of Lavinia S. Coop. and ASISA delegate in Barcelona, accompanied by all first-team players, took the first official photo of this new partnership.
This alliance between both entities represents a significant step forward to strengthen the Club's growth, alongside a leading brand in the healthcare insurance sector in Spain that bets on basketball and promotes shared values such as health, commitment, sustainability, and efficiency.
The insurer already serves more than 150,000 policyholders and is committed to expanding its activity in the coming months to reach new markets.
The insurer completes its range of pet care products with a civil liability insurance policy that is independent of other products providing veterinary care.