ASISA is the Spanish company that marketing and advertising agencies admire the most

ASISA is the Spanish company professionals working in marketing and advertising agencies rank highest, according to the “Marketer Scope 2024/2025” study carried out by the Scopen consultancy firm. In the overall ranking, ASISA is the fourth company agencies admire the most, behind multinationals such as ING, Ikea and Pernod Ricard and ahead of Google, L'Oreal and P&G.

For this study, which has become a benchmark in the advertising industry, Scopen interviewed 873 professionals (474 working in creative agencies and 399 in media agencies) who assessed different aspects of a range of companies’ marketing and advertising efforts. 

ASISA was the most highly rated company when assessing organizations that “make decisions prioritizing quality over price” and the second ranked in three categories: “They have good professionals on their marketing team”; “They are respectful when setting deadlines to complete briefs”; “They share data that help us understand their business”.

Carlos Eiroa, ASISA's Director of Brand, Advertising and Sponsorship, tells us that: “ASISA is valued for the day-to-day work we do to get things right and try to be relevant with a much smaller budget than other brands with which we compete”.

Acclaim and awards for ASISA advertising

In recent years ASISA has been one of the companies whose work has received the highest recognition from the advertising industry, which has granted awards to several of its campaigns and has acknowledged the insurer's creative and innovative approach. Among these awards, ASISA has received three National Creativity Awards since 2022.

In 2025, the ASISA campaign “Let's Normalize Menopause” was recognized at the National Creativity Awards, receiving a bronze award in the “Disruptive Strategy” category.

In 2024, ASISA received a National Creativity Award, in the Innovation category and in the “Innovation in the Creation of a Medium/Format” section, for its “Theatres” initiative, which brought the “Susto” (“Big Scare”) campaign to the Infanta Isabel Theatre, which involved the first theatrical staging of a television spot. In 2022, ASISA received a National Creativity Award, in the Gold category for “Campaign Copywriting Craft”, for its “Mental and Emotional Tranquillity” campaign, which included three micro-stories with illustrations: “Duda” (“Doubt”), “Muda la Tristeza” (“Leave Sadness Behind”) and “El espejo del alma” (“Wearing your soul on your sleeve”).

Apart from these prizes, in 2024 ASISA won two awards at the 14th Marketing and Communication in the Insurance Industry Awards: the Special Jury Prize for the “Let's Normalize Menopause” campaign, and Best Corporate Campaign for “Susto”. These prizes joined the Bronze award in the print advertising category of the 37th Ibero-American El Sol Festival in 2023, one of the most prestigious in the field of advertising.