New logo for International Year of Cooperatives
The United Nations has launched the new logo and slogan for the International Year of Cooperatives to be held on 2012. The slogan is «Cooperative Enterprises Build a Better World.» The slogan reminds of the important contributions that cooperatives can and do make to socioeconomic development at all levels of society, from the local to the international community.
The logo is based on the slogan and evokes the definition of cooperative enterprises as autonomous associations of persons united voluntarily to meet their common economic, social and cultural needs and aspirations, through a jointly owned and democratically controlled enterprise. It makes the underlying declaration that economic viability need not be divorced from social responsibility.
The United Nations General Assembly declared 2012 as the International Year of Cooperatives, highlighting the contribution of cooperatives to socio-economic development, in particular recognizing their impact on poverty reduction, employment generation and social integration. «Cooperatives are a reminder to the international community that it is possible to pursue both economic viability and social responsibility» said Ban Ki-moon, UN Secretary-General.
The International Cooperative Alliance is rolling out a branding awareness campaign linked to 2012 International Year of Cooperatives. «Co-operatives are an important business model being values based and IYC is the beginning of what will be an ongoing marketing campaign that will ensure people understand what incredible potential Cooperatives have as a solution for today's challenges» said Charles Gould, ICA Director-General.